Burrito Factory owner, Jose Luis Perez, decided to hang his family’s livelihood over a food court stall in Dobie Mall, where he set out to provide authentic Mexican cuisine for students and Austin residents. But behind every filled-to-the-brim taco lies a familial journey beginning in Michoacán, Mexico.
At first sight, Burrito Factory in Dobie Mall does not seem to be any different from any other traditional Tex-Mex fast-food joint. Burrito Factory prides itself on remaining family owned since opening its doors in May 2004. From the kitchen to the register, Burrito Factory is manned by three siblings: Jose Luis, Juan Luis and Ana Bertha Perez. Juan Luis, the youngest, said Burrito Factory’s success is motivated by a simple phrase his father repeated at their childhood meat market in Mexico: “Échenle ganas,” or, “try your hardest.”